Many of us don’t know the stories behind the brands that we purchase. But some brands are worthy of understanding the stories behind their legacy. Such is the case of Baccarat. Still made deep in a forest in Lorraine. Still maintaining the craft that would compel us to keep it under glass. Through a series of full page ads in the Boston Globe and with the collaboration of exceptional copywriters, I was able to share what distinguishes them in the world of fine crystal.
