In 2018 I was asked to help name, launch and create the identity and branding for a new fountain that dispensed pure and flavored coconut water, which was previously only available in plastic bottles in markets, businesses and educational facilities. iTi Tropicals, the leading producer of fruit concentrates in the country, set out to make coconut water available through fountain dispensing in reusable containers. Their mission is to create positive change with products that encourage the world to Go Positive.
