For over 30 years, Natura has been working with fair trade biodiversity ingredients to bring its customers respectfully closer to nature. Natura has always believed that a beauty brand can be an agent of transformation both for those who work in it and for the environment. Many of their product lines begin in the heart of the forest, caring for their customers while caring for the Amazon. The objective of the Natura campaign was to share the ethos of the brand with the American market, garnering new advocates for how a beauty brand can sustain the relationships with self, with others and the environment.
